De Papaya

WiFi básico.

2009-11-24T23:27:00.001-05:00

Presentación SWF de "WiFi"
Noviembre 24, 2009.

Para ver la presentación SWF "WiFi"; hacer click aquí o sobre la imagen.

Abrir SWF en el Sitio Web de Erosky.

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Información de Copyright y aviso legal © Fundación EROSKI

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Cumpleaños del concepto de DePapaya.com/ 9 añitos !!!

2009-11-17T23:11:00.000-05:00

Noviembre 2000, CPP.
Gráfico del concepto del servicio ASP de DePapaya.com
Por J.C. Paz y V. Aragon.

El concepto fue concebido para un programa de mejoramiento empresarial del Centro de Productividad del Pacífico.
Se implementó (parcialmente), en Noviembre del 2000, y sigue tan campante.........

Proveedor de Servicio de Aplicaciones.( Application Service Provider ASP)

Abrir Sitio Web de DePapaya.com.

COPYRIGHT © 2007 DePapaya.com
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Hardware IP Showroom DePapaya Nov 2009

2009-11-15T00:04:00.000-05:00

Hardware IP en el Showroom. Noviembre 19, 2009.

	Número de Parte.	Descripción.
	Adaptadores USB Inalámbricos/ USB Wireless Adapters.
	WNL-U552	802.11n Wireless USB 2.0 Adapter Adaptador inalámbrico 802.11n USB 2.0
	WNL-U554	802.11n Wireless USB Adapter Adaptador inalámbrico 802.11n USB
	WNL-U554A	WNL-U554A wireless USB adapter. Adaptador inalámbrico WNL USB externo.
	Puntos de Acceso Inalámbricos/ Wireless Access Points.
	WAP-4033	54Mbps Wireless Access Point Punto de acceso 54Mbps Inalámbrico.
	WNAP-1120PE	802.11n Wireless Access Point with PoE. Punto de acceso 802.11n inalámbrico con Poder Autónomo (PoE).
	Enrutadores para LAN´s Inalámbricas./ Routers for Wireless LAN´s.
	VRT-401	VPN Broadband Router Router alámbrico Banda Ancha .
	WNRT-625G	802.11n 3G Wireless Broadband Router Router inalámbrico Banda Ancha 3G 802.11n.
	WNRT-626	802.11n Wireless Broadband Router Router inalámbrico Banda Ancha 802.11n.
	WNRT-625	802.11n Wireless Broadband Router Router inalámbrico Banda Ancha 802.11n.
	WNRT-630	802.11n Wireless Gigabit Broadband Router Router inalámbrico Banda Ancha Gigabit 802.11n
	Tarjetas de recepción inalámbrica para PCI./ Wireless PCI Adapters.
	WNL-9320	802.11n Wireless PCI Adapter 3w Tarjeta 802.11n de recepción inalámbrica para PCI 3 antenas.
	WNL-9330	802.11n Wireless PCI Adapter 2w Tarjeta 802.11n de recepción inalámbrica para PCI 2 antenas.
	WNL-9500	802.11n Wireless PCI Express Adapter Tarjeta 802.11n de recepción expresa inalámbrica para PCI 3 antenas
	Cámaras IP./ IP Cameras.
	ICA-150W	Desktop Wireless IP Camera Cámara IP inalámbrica de mesa.
	ICA-550W	Desktop Wireless Pan / Tilt Internet Camera Cámara IP inalámbrica de mesa con paneo e inclinación.
	ICA-107W	Wireless CMOS IP Camera Cámara IP inalámbrica de mesa con sensor de movimiento.(CMOS)
	ICA-108W	Wireless IR IP Camera Cámara IP inalámbrica InfraRoja.
	ICA-M220W	802.11n Mega-Pixel CMOS PT IP Camera Cámara IP 802.11n Mega-Pixel inalámbrica con sensor de movimiento (CMOS) y paneo e inclinación
	ICA-HM125	2 Mega-Pixel H.264 Box IP Camera Cámara IP de caja, de 2 megapixeles, alta compresión H.264
	ICA-HM135	H.264 Mega-Pixel 20M IR Vandal Proof Dome IP Camera Domo IP 20 metros, Mega-Pixel, alta compresión H.264
	ICA-350	30 meter outdoor infrared Internet camera Camara IP Infrarroja 30 metros para exteriores.
	ICA-312	25-meter Infrared Internet Camera Cámara IP Infraroja, para ambientes internos o externos con capacidad de conectarse directamente a smartphones en redes 3GPP.
	ICA-H312	H.264 25-meter IR Internet Camera Cámara IP Infraroja,con alta compresion de video H.264 .
	Adaptadores Análogos para VoIP (ATA´s)./ Analog Telephone Adapters (ATA´s).
	VIP-157	1 FXS / 1 FXO SIP Analog Telephone Adapter 1 FXS / 1 FXO SIP Adaptador análogo para telefonía VoIP.
	VIP-157S	2 FXS SIP Analog Telephone Adapter 2 FXS SIP Adaptador análogo para telefonía VoIP
	ATA-150	1 FXS SIP Analog Telephone Adapter 1 FXS SIP Adaptador análogo para telefonía VoIP
	ATA-150S	2 FXS SIP Analog Telephone Adapter 2 FXS SIP Adaptador análogo para telefonía VoIP
	VIP-161W	Wireless Analog Telephone Adapter Adaptador inalámbrico análogo para telefonía VoIP
	Teléfonos SIP./ SIP Telephones.
	VIP-254 PT	SIP PoE IP Phone Teléfono IP (VoIP) SIP con Poder Autónomo.
	VIP-255 PT	MultiLanguage PoE IP Phone Teléfono IP (VoIP) SIP Multi Idioma con Poder Autónomo.
	VIP-193	802.11b/g Functional Wi-Fi Phone Teléfono WiFi 802.11b/g para VoIP
	VIP-191	IEEE 802.11b/g Smart Wi-Fi Phone Teléfono Inteligente WiFi IEEE 802.11b/g para VoIP.
	ICF-1600	Internet Video Conferencing Phone Teléfono para video conferencias por Internet
	Puerta de enlace para telefonía VoIP/análoga./SIP VoIP Gateways.
	VIP-281FS	2-Port FXS H.323 / SIP VoIP Gateway Puerta de enlace para telefonía VoIP/análoga FXS H.323 / SIP VoIP con 2 puertos.
	VIP-281	2-Port H.323 / SIP VoIP Gateway Puerta de enlace para telefonía VoIP/análoga H.323 / SIP VoIP con 2 puertos.
	Sistemas PBX VoIP./ Internet Telephony PBX Systems.
	IPX-300W	Wi-Fi Internet Telephony PBX System Sistema PBX para Wi-Fi con Telefonía por Internet.
	IPX-1500	Internet Telephony PBX System Sistema PBX para grandes empresas con Telefonía por Internet.

COPYRIGHT © 2009 DePapaya.com
Reproduction in whole or in part, without written permission is prohibited.
All rights reserved.

Hardware IP con mayor demanda Showroom DePapaya.com Nov. 2009

2009-11-15T00:03:00.000-05:00

Hardware: Router Inalámbrico; Cámaras IP Inalámbricas ; ATA´s y teléfono SIP de Baja Gama, en el Showroom. Noviembre 19, 2009.

	Número de Parte.	Descripción.
	Enrutador para LAN´s Inalámbrica.SOHO´s/ Router for Wireless LAN´s.SOHO´s
	WNRT-626	802.11n Wireless Broadband Router Router inalámbrico Banda Ancha 802.11n.
	Cámaras IP./ IP Cameras.
	ICA-550W	Desktop Wireless Pan / Tilt Internet Camera Cámara IP inalámbrica de mesa con paneo e inclinación.
	ICA-107W	Wireless CMOS IP Camera Cámara IP inalámbrica de mesa con sensor de movimiento.(CMOS)
	ICA-108W	Wireless IR IP Camera Cámara IP inalámbrica InfraRoja.
	Adaptadores Análogos para VoIP (ATA´s)./ Analog Telephone Adapters (ATA´s).
	VIP-157S	2 FXS SIP Analog Telephone Adapter 2 FXS SIP Adaptador análogo para telefonía VoIP
	ATA-150S	2 FXS SIP Analog Telephone Adapter 2 FXS SIP Adaptador análogo para telefonía VoIP
	Teléfonos SIP./ SIP Telephones.
	VIP-254 PT	SIP PoE IP Phone Teléfono IP (VoIP) SIP con Poder Autónomo.

COPYRIGHT © 2009 DePapaya.com
Reproduction in whole or in part, without written permission is prohibited.
All rights reserved.

La "nube" de Google reemplazará a Office ?

2009-11-14T10:28:00.000-05:00

November 13, 2009 11:34 AM
Google Executive Says Companies Can Get Rid of Microsoft Office...Next Year.
Written by Alex Williams

The Google executive in charge of Google Enterprise is talking smack about Microsoft Office, saying that firms will be able to get rid of the software suite in one year's time.

Man, those are some fighting words. The remarks came from Dave Girouard, president of Google's enterprise division, in an interview with ZDNet Asia.

In context, what Girouard says does make sense. Open formats are the rule these days and proprietary formats like those from Microsoft will have less of an appeal. But it may not be just Google that rules the enterprise. Microsoft SaaS offerings will become more robust and a number of new players are making headway.

Girouard, one of four presidents at Google, said that in a year's time, Google Docs will have a "point of capacity," that will be enough for people to make the switch from Microsoft Office.

He admitted that at this point, Google Docs is much less mature but efforts are underway to add 30 to 50 new features and performance upgrades that will put it in a position to work for the "vast majority" of users.

He added that Microsoft Office will never go away but as it stands it is overkill for most users. In his words, Office will be more for specialty users.

Hubris? Perhaps. Microsoft still has a huge lead and its Sharepoint product is really the future for Microsoft's place in the enterprise.

But open formats are what's hot. Young people are used to the way the Internet works. They have access to so much information that it is critical for them to port it to where they want it to be. Girouard says this movement will spread into the enterprise.

Open article at readwriteweb.com

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El Programador Autodidacta.

2009-11-12T23:21:00.000-05:00

POSTED: Wed Nov 11 2009 12:00 .
Programmer 101, Teach yourself how to code.
Gina Trapani,

Gina Trapani, Lifehacker's founding editor, thinks the best programmers are self-taught. Her weekly feature, Smarterware, appears every Wednesday on Lifehacker.

You've always wanted to learn how to build software yourselfor just whip up an occasional scriptbut never knew where to start. Luckily, the web is full of free resources that can turn you into a programmer in no time.

Since the invention of the internet, programmers have been using it to discuss software development techniques, publish tutorials, and share code samples for others to learn from and use online. If you're curious about how to become a programmer, you can get off to a running start using tons of great free web-based tutorials and resources.

First Things First: Don't Get Hung Up on Choosing a Language

A common pitfall for beginners is getting stuck figuring out which programming language is best to learn first. There are a lot of opinions out there, but there's no one "best" language. Here's the thing: In the end, language doesn't matter THAT much. Understanding data and control structures and design patterns does matter very much. Every languageeven a simple scripting languagewill have elements that you'll use in other languages as well and will help you learn. In classes I took to get my degree in Computer Science, I programmed in Pascal, Assembly, and Clanguages I never actually got paid to program in professionally. I taught myself every language I've used in my career, reusing concepts I already knew, and referring to documentation and books to learn its syntax. So, don't get hung up on what language to learn first. Pick the kind of development you want to do, and just get started using one that works.

There are several different kinds of software development you can do for various platforms, from the web to your desktop to your smartphone to a command line. In this article, we'll outline some of our favorite starter tutorials and resources for teaching yourself how to program for each major platform. We're going to assume you're a savvy user, but a newb when it comes to wrangling code snippets, so we'll keep things at the beginner level. Even just following through a beginner programming tutorial, you'll be happy to see how far you can get.

Desktop Scripting

The easiest way to try your hand at programming for your Windows or Mac desktop is to start with a scripting or macro program like AutoHotkey (for Windows) or Automator (for Mac). Right now hardcore coders throughout the Lifehacker readership are yelling at their monitors, saying that AHK or AppleScript are not "real" programming. That may be truetechnically these types of tools just do high-level scripting. But for those new to programming who just want to get their feet wet, automating actions on their desktop, these free tools are a fantastic way to startand you'd be surprised at how much you can do with them.

For example, Adam developed the standalone Windows application we all know and love, Texter, using AutoHotkey, so this scripting language is capable of far more than just small-scale automation projects. To get started with AutoHotkey, check out Adam's tutorial on how to turn any action into a keyboard shortcut using AutoHotkey. (Then, check out the source code for Texter to see the innards of a full-fledged AHK-based Windows application.)

Web Development

Instead of being bound to specific programming languages and the look and feel of a particular operating system, you can put your killer application in the browser and run it in the cloud, as a webapp. Welcome to the wonderful world of web development.

HTML and CSS: The first thing you need to know to build any web site is HTML (the page markup that makes up web pages) and CSS (the style information that makes that markup look pretty). HTML and CSS are not true programming languagesthey're just page structure and style information. However, you should be able to author simple HTML and CSS by hand before you begin building web applications, because a web page is the frontend to every webapp. This HTML tutorial is a good place to start.

JavaScript: Now that you can lay out a static web page with HTML and CSS, things get funbecause it's time to learn JavaScript. JavaScript is the programming language of the web browser, the magic that makes dynamic in-page effects go. JavaScript is also the stuff of bookmarklets, Greasemonkey user scripts, and Ajax, so it's the key to making all sorts of web goodies. Start learning JavaScript here.

Server-side scripting: Once you're good at making things happen inside a web page, you're going to need to put some dynamic server action behind itand for that, you'll need to move into a server-side scripting language, like PHP, Python, Perl, or Ruby. For example, to make a web-based contact form that sends an email somewhere based on what a user entered, a server-side script is required. Scripting languages like PHP can talk to a database on your web server as well, so f you want to make a site where users can log in and store information, that's the way to go. Excellent web development site Webmonkey is full of tutorials for various web programming languages. See their PHP Tutorial for Beginners. When you're ready, check out how to use PHP to talk to a database in WebMonkey's PHP and MySQL tutorial. PHP's online documentation and function reference is the best on the web. Each entry (like this one on the strlen function) includes user comments at the bottom which are often as helpful as the documentation itself. (I happen to be partial to PHP, but there are plenty of other server-side scripting languages you might decide to go with instead.)

Web frameworks: Over the years, web developers have had to solve and resolve the same problems and rewrite similar code to build dynamic web sites. To avoid making everyone reinvent the wheel for every new web development project, some programmers have come up with development frameworks that do some repetitive work for you. The popular Ruby on Rails framework, for example, takes he Ruby programming language and offers a web-specific structure for getting common web application tasks done. In fact, Adam used Rails to build his first serious (and impressive!) web application, MixTape.me. Here's his take on how to build a web site from scratch with no experience. Other popular web development frameworks include CakePHP (for PHP programmers), Django (for Python programmers), and jQuery (for JavaScript).

Web APIs: An API (Application programming interface) is a programmatic way for different pieces of software to talk to one another. For example, if you want to put a dynamic map on your web site, you want to use a Google Map instead of building your own custom map. The Google Maps API makes it easy to programmatically include a map in a page with JavaScript. Almost every modern web service you know and love has an API that lets you include data and widgets from it in your application, like Twitter, Facebook, Google Docs, Google Maps, and the list goes on. Integrating other webapps into your web application via API's is the final frontier of rich web development. Every good, major web service API offers thorough documentation and some sort of quick start guide to try it out (here's Twitter's, for example). Go crazy.

Command Line Scripting

If you want to write a program that takes textual or file input and outputs something useful, the command line is the right place to do it. While the command line isn't as sexy or good-looking as a webapp or desktop app, for rapid development of quick scripts that automate processes, you can't beat it. Several scripting languages that work on a Linux-based web server also work at the command line, like Perl, Python, and PHPso learning one of those baddies makes you conversant in two contexts. My path never took me too far down the Perl road, but I taught myself Python using the excellent and free online book, Dive into Python.

If becoming a Unix ninja is one of your programmer goals, you absolutely must get good at shell scripting with bash. Bash is the command line scripting language of a *nix environment, and it can do everything from help you set up automated backups of your database and files to building out a full-fledged application with user interaction. Without any experience writing bash scripts beyond a dozen lines, I wound up developing a full-on personal to-do list manager in bash, Todo.txt CLI.

Add-ons

Nowadays, modern webapps and browsers are extensible with with bits of software that bolt onto them and add features. Add-on development is gaining in popularity as more developers look at existing software, like Firefox or WordPress, and think "But if only it could do THIS..."

You can do a whole lot in any web browser with just a mastery of HTML, JavaScript, and CSS. Bookmarklets, Greasemonkey user scripts, and Stylish user styles are created with the same bits of code that make regular web pages, so they're worth learning even if you just want to tweak an existing site with a small snippet of code.

More advanced browser add-ons, like Firefox extensions, let you do more. Developing Firefox extensions, for example, requires that you're conversant in JavaScript and XML (markup that's similar to HTML, but way more strict in format). Back in 2007 I ran down how to build a Firefox extension, a skill I picked up after I stumbled upon a free tutorial.

Many free and well-loved web applications offer an extension framework as well, like WordPress and MediaWiki. Both of those apps are written in PHP, so comfort with PHP is a prerequisite for getting started. Here's how to write a plug-in for WordPress. Developers who want to ride the cutting edge of Google Wave can get started writing gadgets and bots in HTML, JavaScript, Java, and Python. I wrote my first Wave bot following this quick start tutorial in one afternoon.

Web Development for the Desktop

The best part about getting started programming in one context is when you can take those skills and apply them elsewhere. Learning web development first is a great way to start because now there are ways to put those skills to work on desktop applications, too. For example, Adobe AIR is a cross-platform run-time environment that lets you build your app once and release it to run on the desktop for every operating system AIR runs on. AIR apps are written in HTML, Flash, or Flex, so it lets you apply your web development skills in a desktop context. AIR is a great option for deploying desktop apps like one of our top 10 apps worth installing Adobe AIR for.

Mobile App Development

Mobile applications like the ones you run on your iPhone or Android smartphone are all the rage right now, so you may have dreams of striking it rich in the iTunes App Store with the next killer app. However, for the new coder, diving headfirst into mobile development can be a rough learning curve, since it requires comfort with advanced programming languages like Java and Objective C. However, it's worth checking out what iPhone and Android development looks like. Check out this simple iPhone application development example to get a taste of what iPhone developers do. Android apps are written in Java, and here's a friendly video tutorial of what building a "Hello Android" application workflow looks like.

Patience, Elbow Grease, Trial and Error

Good coders are a special breed of persistent problem-solvers who are addicted to the small victories that come along a long path of trial and error. Learning how to program is very rewarding, but it can also be a frustrating and solitary experience. If you can, get a buddy to work with you along the way. Getting really good at programming, like anything else, is a matter of sticking with it, trying things out, and getting experience as you go.

This article is just one self-taught programmer's top-of-mind recommendations for beginners. Experienced programmers: What did I miss? No matter your skill level, add your thoughts and recommendations for beginners to the comments.

Send an email to Gina Trapani, the author of this post, at gina@lifehacker.com.

Open article at lifehacker.com

Original material is licensed under a Creative Commons License permitting non-commercial sharing with attribution.

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Colgarse a Internet con un celular. (Tethering)

2009-11-05T09:29:00.000-05:00

November 5, 2009.
Tethering
From Wikipedia, the free encyclopedia

Tethering is using a mobile device to gain Internet access for another device.[1]

Tethering works by connecting a device that can access the Internet, to another device that cannot. This can be done through Bluetooth wireless technology or cables (such as USB), allowing the device without built-in access to connect to the Internet, using the connected device as a modem.

Tethering has been used to gain access to the Internet since mobile devices started using their networks to give users Internet access, but has increased in prevalence due to Internet connectivity in modern cell phones and laptops.

Initially, tethering was conducted primarily through USB or other cables. Since most modern cell phones are Bluetooth-enabled, however, wireless tethering through Bluetooth has largely replaced cable tethering.[citation needed]

Click here to go to wikipedia.org/spanish

Practice

Although many businesses set up free Wi-Fi access to the Internet for anyone to use, tethering can still be useful.

Many business people can tether their cell phone to their PDA when their employer will not pay for a Smartphone but will pay for mobile phone data access.

Users thus connected can use this method to check their e-mail or otherwise use the Internet anywhere they can obtain a cell phone connection. People who are unable to afford a wireless card may use tethering to gain access to the Internet.

Although tethering is often a simple process, in some countries it may void a phone's warranty or violate the terms of a cellular service plan. Mobile device tethering is very similar to laptop tethering; a cell phone provides Internet access for a PDA or other mobile device that lacks access.

References

[1] "What Does Tethering Mean?". About.com.

http://mobileoffice.about.com/od/usingyourphone/f/tethering.htm.

Retrieved 2009-05-07.

Open original article at Wikipedia.

El reto digital en Colombia es la productividad

2009-10-29T11:15:00.000-05:00

Greetings--
Vicente Aragon thinks this article will be of interest to you:

El reto digital en Colombia es la productividad

http://tecno.elespectador.com/index.php/2009/10/28/el-reto-digital-en-colombia-es-la-productividad/

Enjoy.

comentario VAAD:

Antes de concentrarnos en los avances tecnologicos que nos llegan todos los dias, primero que todo tenemos que romper el egoista paradigma de: la informacion entre mas la guardemos los empresarios, mas poder nos da para "aniquilar" la competencia, .
Considero que para que una cadena productiva tenga el 100% de efectividad, es imperativo que haya un TOTAL flujo de informacion entre los diferentes eslabones e internet es el medio perfecto para optimizar este flujo, en tiempos y economias.
Asimismo, para que este flujo sea TOTAL y produzca resultados gana-gana para todos los actores de la cadena, debe de existir una absoluta CONFIANZA para compartir la informacion entre ellos. (Aqui esta el quid de nuestro poco uso de los TICS para la productividad empresarial !!!!).
Los empresarios colombianos tenemos todos los "fierros" de la tecnologia global a nuestra disposicion; tenemos que empezar a aprovecharla rompiendo paradigmas de un capitalismo basado solo en ventas y no en utilidades y resultados.

> --
> http://tecno.elespectador.com
>

5 consejos para "evangelistas" varados.

2009-09-03T09:54:00.001-05:00

9:00 AM Friday August 28, 2009
5 Tips for Stranded Evangelists
by Alexandra Samuel

"I don't think my boss really gets this project. I mean, he still thinks social media is all about marketing! And I'm so tired of fighting to do it right."

This is the hymn of the Stranded Evangelist: the person who is taking a company or organization into new territory, territory that makes other people (especially the ones in charge) incredibly uncomfortable.

As a social media consultant, I've worked with lots of these stranded evangelists who had the insight to see that online community and social media were the way of the future, and the nerve to advocate for that kind of innovation.

Stranded evangelists exist at the frontier of any kind of innovation or new field. It's an uncomfortable role. The stranded evangelist spends a lot of time arguing, a lot of time building a case, and a lot of time feeling like the company and the bosses don't understand what's important.

Still every stranded evangelist I've worked with has gone on to incredible success in their organization.

They've won huge promotions or bigger jobs with better companies because while their organizations may go along grudgingly, they go along.

Successful organizations are driven by just these kinds of innovators: the people who see around the next curve, and are willing to push the organization in that direction.

Whether you're pushing for social media or for a completely different kind of business innovation, social media can help you take the stranded evangelist's path to success. Here's how:

Look ahead of the curve. If you're relying on print publications to keep up-to-date in your field, you're guaranteed to be 3-6 months behind. Track the keywords for your field in delicious and keep an eye on the pages and blog posts that are being frequently bookmarked. Find the top bloggers--the people whose ideas are too edgy to make it into the mainstream quite yet--and read them regularly. Participate in webinars geared to top thinkers in your field. Follow twitterers who are posting innovative ideas and links. Cast a wide net until you find the smart, challenging voices that inspire you to think in new ways.
Don't tell people what they want to hear. Most of us spend a lot of time telling people what they want to hear--in meetings, in conversation, and on our blogs or tweets. But real innovators aren't afraid to stick their necks out and say or tweet what they really think. Use your own blog, LinkedIn page or tweets to increase your comfort saying the unexpected (or the unwelcome) and to build your skill at diplomatic dissent. Practice (respectful, sensitive) truth-telling in personal conversations online as a way of building your courage for professional truth-telling offline.
Follow your heart. If you try to think your way to the leading edge, you're doomed. The volume of ideas and information online makes it virtually impossible to sift and analyze your way to the very best of the best. There always will be a new new thing, and in my experience, searching for the bleeding edge is just a recipe for blood loss. We jumped into Second Life the way we've seen others jump into social media ("gotta get me some social media!") and ended up spending thousands of dollars on a software project that never saw the light of day. We've done much better since we stopped worrying about what "web 3.0" might turn out to be, and focused on innovating where we're passionate: social media. Follow your passions and instincts, and you'll naturally be drawn to the areas of innovation that suit you.
Get un-stranded. You may be the only one in your company who "gets it", but that doesn't mean you're alone. Look for the people in your industry or field who are blogging or twittering about the kinds of innovation you're advocating. Comment on their blog posts, or better yet, write your own blog post in response. Retweet their innovative ideas or respond by twittering your own.
Hire a buddy. You wouldn't swim alone; you don't need to evangelize alone, either. Dig into that network for an employee, consultant or colleague who can back you up when it's time to make your case. LinkedIn and Twitter are both great places to discover people in (or outside) your organization who will help build the case for innovation.

It takes insight, courage and diplomacy to be a stranded evangelist for any kind of innovation. Just remember: today's stranded evangelist is tomorrow's visionary and respected leader.

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SIG-Soluciones = mapas + información

2009-07-21T08:26:00.000-05:00

Julio 20, 2009
Soluciones = mapas + información
Guillermo Santos Calderón
OPINION

Mapfront Manager y Mapfront Triplog productos/servicios SIG por Geinsys/DePapaya

En el sector de la tecnología, muchas veces se pasan por alto innovaciones muy importantes, que por su propia naturaleza se ven como especializadas o de nicho, cuando no lo son. Eso era lo que creía sobre todo lo que tenía que ver con la cartografía y elementos relacionados. En mi caso, lo único que tenía que ver con ellos eran los mapas y los GPS o sistemas de posicionamiento global.

En un evento celebrado la semana pasada en San Diego (California), organizado por la empresa ESRI, líder en el mundo en el tema de GIS -sistemas de información geográfica- y representado en Colombia por Procálculo Prosis, pude apreciar cómo se puede administrar mucho mejor la información siempre y cuando se encuentre ubicada sobre mapas.

Imagínense un mapa de Colombia al que se le sobrepone la capa de información de niños de bajos recursos con dificultades para ir al colegio y luego se le agrega la capa de escuelas públicas ubicadas en el territorio nacional. Inmediatamente, y sin mucho esfuerzo, se podría saber si los colegios estatales se encuentran ubicados cerca de esa población y cuánto se podrían demorar los niños en llegar a la más cercana. Si sobre esas capas de información se le agrega la de servicios de transporte y la de carreteras, se podría saber muy claramente si para poder asistir a clases existen posibilidades de transporte o si toca caminar por la selva o cruzando por cables entre montes, como se ha confirmado que se hace en algunos sitios.

Con este ejemplo sólo pretendo ilustrar los beneficios que la tecnología SIG -sistemas de información geográficos- le puede traer al país. Un mejor ordenamiento territorial, tema en el que el Instituto Geográfico Agustín Codazzi está trabajando intensamente y con éxito, una mejor visualización de la información ubicada sobre mapas y cuya relación, al verla visualmente en los sitios en los que está ocurriendo, permite que se tomen mejores decisiones, son apenas unos pocos beneficios de esta tecnología. ¿Qué tal ofrecer por Internet mapas de las principales ciudades de Colombia en los que se puedan ver los sitios de mayor criminalidad junto con los CAI más cercanos?

Este es, sin duda, un tema que requiere un mayor espacio para explicarlo bien. Sin embargo, es importante que se abran los ojos para visualizar las inmensas posibilidades que se obtienen al usar sistemas de información geográficos para la toma de decisiones. Al fin y al cabo, información es algo sobre un hecho que sucede en algún sitio, y poderla ver sobre un mapa es lo ideal ver lo que está pasando.

guisan@eltiempo.com.co

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Nuevo Router WiFi Dlink DIR-685. Tan completo cómo enloquecedor.

2009-07-06T11:57:00.000-05:00

State of the Art
A Router So Complete, and Vexing
By DAVID POGUE
Published: July 1, 2009

Stuart Goldenberg

Even before someone coined the term "mashup," mashups were popular in the technology world. Some are made in heaven, and are now standard pairings: clock+radio, refrigerator+freezer, cellphone+camera.

Others are still on the early-adopter fringe: TV+Internet, camera+Internet, fridge+Internet.

This month, D-Link, the networking equipment company, will offer a mashup that nobody's ever tried before: wireless router + home backup hard drive + digital picture frame. That, in a nutshell, is the D-Link DIR-685 ($300 list price).

The 685's heart is in the right place. Its inventors have noticed that our high-tech homes are becoming cluttered with network-related gadgets and their associated cable creep. As long as people are going to buy all these different network gadgets, D-Link figures, why not combine them into one?

It's the right idea. Unfortunately, D-Link is the wrong company to make it a reality.

First, the good news: once you get the 685 set up, it works very well indeed. It broadcasts your Internet connection wirelessly a fast, strong Wi-Fi signal (802.11n). This single router turned my entire house into a Wi-Fi hot spot, thanks to its ability to blast through floors and walls. I was even getting three bars of signal (out of a possible four) all the way upstairs.

Every conceivable home router feature is on this machine's configuration screens: port forwarding, Application Rules, individual Web site blocking, a sophisticated firewall, UPnP, Multicast Streams, Wake on LAN, users and groups, network access lists, scheduled lockouts, logs, security formats like WPA and WEP, remote management and much, much more. (And no, I'm not going to define those. If you're among the geeks D-Link is apparently courting with this router, you know perfectly well what those things are.)

But you can get a much less expensive router with those features. The 685's selling point is that it has some unique tricks up its sleeve.

One of them is a tiny (3.2 inch) color screen. It's useful for inspecting the router's settings, but it can also display dozens of Internet information widgets: weather, New York Times headlines, stocks, sports scores, stocks, Twitter posts and delightfully photos from your Flickr or Facebook accounts. It's as if your router is now a Chumby, if you remember that desktop gadget.

(Too bad you can't make the screen show you exactly what other people in the house or office are downloading or reading online. Now that would be an interesting feature.)

The 685's case is so attractive (its antennas are concealed inside), and its widget feature is so cool that you might be tempted to set the thing on your desk and glance at its parade of Internet info-bits throughout the day. Unfortunately, nobody will do that; this thing has a really, really loud fan. If you're close enough to the router to see your photos and widgets, you're also close enough to be driven mad by its jet-engine whirring. Bedroom placement is out of the question.

The 685 also has a slot on the side for a hard drive, which is not included. That's O.K.; that way, you can buy your own hard drive online, in the capacity you desire. (Shop for a "2.5-inch SATA" hard drive.) Once you click it into place, the router's screen offers you the chance to format the hard drive, and you're off and running.

Why would you want a hard drive in your Wi-Fi base station? Because now it's a NAS drive (network-attached storage), which is geek-speak for "a hard drive that every computer in the house can access at once, wirelessly."

For example, the whole family can use it as a backup hard drive. You can use it as a central storage repository for files that everybody needs including, intriguingly, your whole family's iTunes music collection. That's right: put your iTunes folder on this drive, and now all computers can play whatever music is in it. The router's name shows up at the left side of the iTunes window as if it's an iPod, which is very cool.

You can even teach the 685 to download BitTorrent files in your absence. That's right, software pirates, you can have it download huge TV and movie files even while you and your laptop are out of the house. You have to know the Web address of the file you want, and you have to paste that into the router's extremely technical configuration pages in your Web browser. But once you do that, you can go away, confident that the downloaded files will be on the D-Link's hard drive when you return.

The cherry on top is a feature called SharePort. It lets you connect a U.S.B. scanner, hard drive or printer and once you do, any Mac or PC on the wireless network can use it.

All of this is great, right? So what's the problem?

User-friendliness is the problem. Frankly, you'd have better luck figuring out how to fly the Space Shuttle.

Dlink WiFi Router DIR-685. Overview & Specs.

The frustration begins with the bright orange sticker that's been slapped across the network jacks on the back. The sticker says "STOP Do not proceed until you've run the setup software CD."

What's wrong with that? Three things. First, it's directing you to work through a multistep, complex, user-hostile procedure wiring the D-Link router to a PC that already has a wired Internet connection, then running the pointlessly protracted installation software that's actually unnecessary. The router works just by plugging it into power and your modem.

Second, the setup software CD works only on Windows no Macs or Linux, thank you. D-Link doesn't mention this limitation on the box, on the setup sheet or even on the CD itself.

Third, when you finally try to remove the orange sticker, it shreds, leaving gummy residue and paper fragments precisely where they shouldn't be: in the Ethernet jacks.

It goes on. For example, the Quick Start sheet instructs you to connect a cable to the router's WAN port but that port is not identified anywhere. There are five identical featureless and unlabeled Ethernet jacks on the router. Which one's the WAN port? Let's play Ethernet roulette!

Above all and this is the mind-blowing part D-Link is selling this very complex piece of consumer technology without a single word of instructions for the features that make it unique.

Those cool features like sharing a hard drive, sharing an iTunes library, downloading BitTorrent, connecting a U.S.B. scanner or printer that all computers can share? There's not a single syllable about them in the user guide.

The user guide is a PDF document on the CD you don't get a printed book, of course so what would it have cost D-Link to write up these features?

D-Link's PR person suggested that the elusive instructions might be on the company's Web site. (They weren't.) In the end, it took a D-Link product manager a day to figure out how to work these features himself and supply me with the instructions. He says that he'll have them posted on D-Link's Web site by the time the 685 goes on sale. (Caution: They entail mucking around in the router's advanced HTML-based configuration pages. Technophobes need not apply.)

Isn't it amazing that, after all these years, it still hasn't dawned on companies like D-Link that simplicity sells? They still don't get it: spending a little money up front on hardware design, streamlined software, better manuals would save a fortune in tech-support calls and store returns.

Not that D-Link is spending much on tech support anyway; my call was answered by clueless agents in a call center who gave me incorrect instructions. And reaching them involves the silliest phone menu in existence. After you dial the technical support phone number listed on the Quick Start guide, the options begin: "For priority VARs, press 9..."

In short, D-Link has gone to the considerable expense of inventing, designing and marketing a smart machine that could save a lot of people a lot of cost and complexity and then hobbled it by making it much too cryptic and technical for 90 percent of its potential audience.

The DIR-685, in other words, is a very cool mashup but at the moment, it's also a bit mashed up.

E-mail: pogue@nytimes.com

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Firefox 3.5 ya está listo !!

2009-07-03T09:34:00.001-05:00

June 30, 2009
Firefox 3.5 Is Live and Downloadable
by Michael Muchmore

Download Firefox 3.5

After four beta versions and three release candidates, Firefox 3.5 has finally been released into the world as the latest version of the second most popular Web browser on the planet. The new version brings a private browsing mode, faster JavaScript performance, and support for emerging HTML 5 standards such as plug-in-free video and audio playing.

Users can download the new version of Firefoxfor Windows, Mac OS, and Linux in more than 70 languages from www.getfirefox.com.

"So much is happening on the Web right now, it's a great time for browsers. Firefox 3.5 brings together the most innovative Web technologies and delivers them in the most complete and powerful modern browser," said John Lilly, chief executive of Mozilla, in a statement.

Mozilla's Mike Beltzner, who leads the Firefox team, expects the new release to bring the total number of Firefox downloads over 1 billion for all versions.

The browser also includes new technology that will allow users to tell sites their location, which will let sites deliver relevant information, for example, about nearby eateries and businesses. The features uses Google Location Services, which obtains your whereabouts using a database of WiFi access points and other known IP addresses.

Though JavaScript performance is more than twice as fast with the browser's new TraceMonkey engine, it still trails Chrome on benchmark tests performed by PCMag.com. The new video and audio support make use of the Ogg Vorbis and Ogg Theora open source codecs, but these are yet to be adopted by the Web's governing body, the W3C, as official standards.

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Las diez preguntas que todo Agente de cambio debe responder.

2009-06-26T13:27:00.000-05:00

1:43 PM Thursday June 18, 2009
The 10 Questions Every Change Agent Must Answer
Bill Taylor
Practically Radical

As leaders, we have no control over how fast markets grow or how wisely banks lend. But we do control our own mindsets and "animal spirits" the phrase coined by John Maynard Keynes in the depth of the Great Depression. If all you've got is a spreadsheet filled with red ink and dire forecasts, it's easy to be paralyzed by fear and resistant to change. But if you can summon some leadership nerve, then hard times can be a great time to separate yourself from the pack and build advantages for years to come.

Indeed, when it comes to creating the future, the only thing more worrisome than the prospect of too much change may be too little change especially in an economy where there are too many competitors chasing too few customers with products and services that look too much alike. Now is the time to rethink long-held strategic assumptions inside your company, to challenge decades of conventional wisdom in your industry, and to push yourself to learn, grow, and innovate. As Albert Einstein famously said, "Problems cannot be solved at the same level of awareness that created them." Or, in the spirit of some unknown Texas genius: "If all you ever do is all you've ever done, then all you'll ever get is all you ever got."

It's time to do and get something different. Here, then, are ten questions that leaders must ask of themselves and their organizations questions that speak to the challenges of change at a moment when change is the name of the game. The leaders with the best answers win.

1. Do you see opportunities the competition doesn't see?

IDEO's Tom Kelly likes to quote French novelist Marcel Proust, who famously said, "The real act of discovery consists not in finding new lands but in seeing with new eyes." The most successful companies don't just out-compete their rivals. They redefine the terms of competition by embracing one-of-a-kind ideas in a world of me-too thinking.

2. Do you have new ideas about where to look for new ideas?

One way to look at problems as if you're seeing them for the first time is to look at a wide array of fields for ideas that have been working for a long time. Ideas that are routine in one industry can be revolutionary when they migrate to another industry, especially when they challenge the prevailing assumptions that have come to define so many industries.

3. Are you the most of anything?

You can't be "pretty good" at everything anymore. You have to be the most of something: the most affordable, the most accessible, the most elegant, the most colorful, the most transparent. Companies used to be comfortable in the middle of the road that's where all the customers were. Today, the middle of the road is the road to ruin. What are you the most of?

4. If your company went out of business tomorrow, who would miss you and why?

I first heard this question from advertising legend Roy Spence, who says he got it from Jim Collins of Good to Great fame. Whatever the original source, the question is as profound as it is simple and worth taking seriously as a guide to what really matters.

5. Have you figured out how your organization's history can help to shape its future?

Psychologist Jerome Bruner has a pithy way to describe what happens when the best of the old informs the search for the new. The essence of creativity, he argues, is "figuring out how to use what you already know in order to go beyond what you already think." The most creative leaders I've met don't disavow the past. They rediscover and reinterpret what's come before as a way to develop a line of sight into what comes next.

6. Can your customers live without you?

If they can, they probably will. The researchers at Gallup have identified a hierarchy of connections between companies and their customers from confidence to integrity to pride to passion. To test for passion, Gallup asks a simple question: "Can you imagine a world without this product?" One of the make-or-break challenges for change is to become irreplaceable in the eyes of your customers.

7. Do you treat different customers differently?

If your goal is to become indispensable to your customers, then almost by definition you won't appeal to all customers. In a fickle and fast-changing world, one test of how committed a company is to its most important customers is how fearless it is about ignoring customers who aren't central to its mission. Not all customers are created equal.

8. Are you getting the best contributions from the most people?

It may be lonely at the top, but change is not a game best played by loners. These days, the most powerful contributions come from the most unexpected places the "hidden genius" inside your company, the "collective genius" of customers, suppliers, and other smart people who surround your company. Tapping this genius requires a new leadership mindset enough ambition to address tough problems, enough humility to know you don't have all the answers.

9. Are you consistent in your commitment to change?

Pundits love to excoriate companies because they don't have the guts to change. In fact, the problem with many organizations is that all they do is change. They lurch from one consulting firm to the next, from the most recent management fad to the newest. If, as a leader, you want to make deep-seated change, then your priorities and practices have to stay consistent in good times and bad.

10. Are you learning as fast as the world is changing?

I first heard this question from strategy guru Gary Hamel, and it may be the most urgent question facing leaders in every field. In a world that never stops changing, great leaders can never stop learning. How do you push yourself as an individual to keep growing and evolving so that your company can do the same?

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5 consejos para la compra de un Notebook.

2009-06-23T13:04:00.001-05:00

June 17th, 2009 (7:00am)
5 Tips for Netbook Buyers
Samuel Dean

Netbooks have become a hugely popular hardware category, and I've been using them for more than a year, including trying many of the new models. Making compromises is part of the design of netbooks, so it's important to evaluate them in a hands-on way when you go to buy one. In this post, you'll find five tips for better netbook shopping.

Don't buy solely online.

Buying online can be a great way to get many kinds of systems at the best prices, but I wouldn't recommend shopping solely online when buying a netbook. They're designed to make compromises like the ones discussed below, so it's important to have your hands on the device before you decide that a particular model is right for you.

Keyboard size is critical.

Many netbooks are kept small and lightweight by compromising on keyboard size. Especially if you have big hands, a tiny keyboard can be a major annoyance. The Dell Mini 9 netbooks have good-sized keyboards and are reasonably priced, and the Acer Aspire One systems have nearly full-size keyboards. Many of the Asus netbooks have smaller keyboards.

Pointing devices matter.

Quite a lot of shipping netbooks use trackpads, which annoy some people. Compounding that, the trackpads on some netbooks are set to behave in a hyperactive way, where you can sometimes barely touch them and your cursor will fly somewhere that you didn't intend it to go, or the page you're on will start scrolling unexpectedly. Put in some time playing with a netbook's pointing device before you buy.

How much battery life?

Battery life varies widely among netbooks, but you actually can get some units where the battery will last much longer than notebook batteries do. The new Asus Seashell line claims a whopping 11 hours of battery life. My experience with two previous Asus netbooks, though, is that I get about four hours of battery life if I'm doing tasks that don't involve video and audio, and about 2.5 hours if I am doing video and audio. Think about the applications you use most when evaluating battery life, read reviews, and remember that you can maximize battery life if you turn the brightness down.

Display size.

Netbooks originally came out with tiny 7-inch screens, but the displays have gotten much larger in many cases. However, the displays are typically not very large vertically, so make sure that the display on the netbooks you're evaluating will suit the tasks you want to perform.

Related Posts

GigaOM: The Netbooks Are Taking Over!
GigaOM: Intel's Netbook OS Plans Hint Smartphone Aspirations
WebWorkerDaily: 4 Things to Remember When Netbook Shopping

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Una "nueva" forma de hacer publicidad.

2009-06-21T11:26:00.001-05:00

A New Way to Spread the Word
By ERIC PFANNER
Published: June 21, 2009

Internet-Web2.0

See the video in "You Tube" click here.

PARIS Travelers at the Liverpool Street Station in London were surprised one morning last January when several hundred of their fellow commuters, instead of scurrying toward the 11:15 train to Southend-on-Sea, started dancing to the sounds of Lulu's "Shout."

A day and a half later the routine, captured by hidden cameras, showed up during a break in the reality television show "Celebrity Big Brother." The seemingly spontaneous performance turned out to have been an advertising stunt for T-Mobile, a wireless telephone network that used it for a campaign built around the slogan "Life's for Sharing."

Sharing is exactly what happened next. While the ad, in its entirety, was shown only once on television, word of it spread via e-mail, blogs and social networks, until it was watched more than 15 million times on YouTube. The spot spawned spoofs and imitators who organized similar events, including one that shut down Liverpool Street Station a few weeks later.

"It seemed to spread a bit of joy at a time when people really needed it," said Kate Stanners, executive creative director at Saatchi & Saatchi London, the agency that created the ad.

The campaign may have cheered up recession-weary Londoners, but it also showed why many people in the media business feel spurned these days. Advertising as it has long been known television commercials, newspaper ads and the like is a shrinking part of the marketing equation. What happens elsewhere, mostly on the Internet, is what increasingly matters.

Advertisers did not suddenly wake up to the Internet; they have been shifting growing portions of their budgets online for years. But the popularity of social networking and other Web 2.0 phenomena is helping them use consumers to spread the word for them, allowing them to cut down on paid advertising. While music companies, movie studios and publishers, among others, are trying to figure out ways to get consumers to pay for their content online, advertising is moving in the other direction.

Marcel Fenez, head of the media practice at PriceWaterhouseCoopers, said that during the current economic downturn, a lot of paid advertising would be lost for good, separating this downturn from previous ones, when ad spending recovered relatively quickly. After a 12 percent plunge this year, global ad spending will not climb back to 2007 levels for another five years, Mr. Fenez said.

"It's different this time," he said. "There's obviously some element of cyclical in it, but our belief is that it is largely structural."

Not surprisingly, PriceWaterhouseCoopers's forecasts are gloomiest for newspapers and television, which it expects will suffer from ad spending declines of 16 percent and 11 percent this year, respectively. But even Internet advertising will fall by 2 percent, and it will recover only slowly, the company said.

Some formerly high-flying Internet businesses like MySpace, owned by News Corp., have been brought to earth by the recession. With advertising in decline, the social networking service recently announced plans to cut 30 percent of its staff. Other Web 2.0 businesses, like YouTube, owned by Google, are still trying to figure out how to monetize the vast amounts of traffic they generate.

Amid such a broad-based downturn, the advertising industry has also been hurt, and the mood is sober as representatives from all over the world gather this week in Cannes for an annual get-together. Instead of competing to host the most lavish beach parties, as they have in previous years, agencies are trying to outdo each other with understatement.

Martin Sorrell, chief executive of WPP Group, the world's largest advertising company, calls 2009 a "write-off" for the industry. While marketers are slightly less pessimistic than they were a few months ago, they remain cautious, and a recovery in ad spending is likely to lag behind improvement in the economy, he added.

"While the head and the heart may be better, I don't think that has extended to the hand writing the checks," he said.

Ad agency companies have been cutting jobs and costs, but they have been slightly more insulated than many media owners because they get paid regardless of whether advertisers choose to spend their money on newspapers, television, magazines, radio, billboards or the Internet. Also, companies like WPP and Publicis Groupe, which owns Saatchi & Saatchi, have been expanding their capabilities in digital marketing and other areas outside traditional advertising.

In the past, ad agencies were often paid on commission, as a percentage of advertising sales, but their compensation is increasingly being fixed at hourly rates, as it is for lawyers or accountants. Because digital marketing campaigns are more labor-intensive to develop than ads in traditional media, executives say, this means higher fees.

Advertisers at least those that can still afford to spend have also found some benefits in the confluence of a cyclical economic downturn with a structural shift toward free advertising on the Internet. The price of advertising in many paid-for media has fallen, for instance.

Simon Clift, chief marketing officer of Unilever, the consumer products conglomerate, said that on average, the company was paying about 5 percent less for ad space and time than it did last year.

"We've been getting some real bargains and, even better, some real value," he said. "The overriding message of the Internet is that you can do more with less."

How does free advertising look? It can take many forms: Getting a journalist or blogger to review a new mobile phone, placing a video on YouTube, spreading the word via bloggers, and starting a Facebook group dedicated to a brand or product.

Free advertising does not mean the end of the paid kind. As in the case of the T-Mobile campaign, paid advertising can help get the process started. For some things, like burnishing a company's image or stimulating consumers' desire for an expensive pair of shoes, there may be few free options. And new technology will bolster the advertising capabilities of traditional media like television, backers say.

But in the future, none of these things will exist in isolation. Advertising executives have been talking about "integrating" their campaigns for years, with mixed results, but now consumers are doing it for them.

"People have been a bit sloppy with the word advertising," said Richard Pinder, chief operating officer of Publicis Worldwide. "It came to mean spending money on television or newspapers. Actually, I think we're going back to the original meaning of the word, which is to say, I hope that people are aware of my brand and interested in knowing more about it."

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4 pautas para mejorar el trabajo con Web.

2009-06-17T08:48:00.000-05:00

June 4th, 2009 (7:00am)
4 Borrowed Ideas That Have Made the Biggest Difference in My Work
By Celine Roque.

If it takes a village to raise a child, it's possible that it takes a vast digital village to raise a teleworker. Whether we're conscious of it or not, our work habits, tools and business perspective are at least partly influenced by the people and ideas we encounter online.

Take a moment to think about the blogs you regularly visit, the high-profile professionals that you consider your mentors, and the groups you interact with online. How have they shaped your work? What extraordinary ideas have you learned from them?

As I pondered this myself, I identified the most important ideas that have helped me as a web worker.

Inbox Zero.

Email processing is an important skill for us to learn. Most of us deal with dozens, if not hundreds, of incoming email messages each day. This makes email processing a tedious task for most of us. But for me, what made this task simpler was the concept of Inbox Zero from Merlin Mann of 43 Folders.

The main idea is that you need to process your email inbox until there's nothing in it. There are only five things you can do with each email you receive: Delete, Delegate, Respond, Defer or Do. If you know that each email is actionable, tackling a hyperactive inbox won't feel as overwhelming.

The E-myth.

Just as I was starting my online freelancing career, I was lucky enough to read "The E-Myth Revisited" by Michael Gerber. Basically, the E-myth refers to the "entrepreneurial myth" that if you're good at a certain skill, you can automatically run a business around that skill. If you're a talented and original graphic designer, for example, it doesn't always follow that you'll be good at running your own design studio or practice. From budgeting business costs to marketing, entrepreneurs deal with several responsibilities that they have to learn on their own.

Although this might not be relevant to telecommuting employees, it's essential for freelancers to understand. We may be very skilled in our line of work, but we also need to be smart business people if we want to succeed.

Image by brokenarts from sxc.hu

Stop when you're going good.

Two months ago, I came across a post by Nadia-Ballas Ruta for Write to Done. Included in the article was a quote from Ernest Hemingway about how to beat writer's block:

"The best way is always to stop when you are going good and when you know what will happen next.
If you do that every dayyou will never be stuck."

I still take advantage of bursts of creativity, but I follow Hemingway's advice and always end a writing session mid-sentence. This means that I can avoid being stuck during the following session.

The Purple Cow.

Seth Godin wrote a book called "Purple Cow: Transform Your Business by Being Remarkable." The gist of this book is that whatever it is you're offering whether it's a product or a service should be remarkable and original. For example, it's not enough to just be a web designer. There must be a compelling reason why clients want to work with you and not the hundreds of thousands of other designers out there.

At this point in my career, I may not be a remarkable purple cow. But the idea gives me something to aspire to. At the very least, I no longer fear my own attempts at being remarkable. In his book, Seth Godin wrote something that I take comfort in when I'm in doubt:

"Another reason the Purple Cow is so rare is because people are so afraid. If you're remarkable, then it's likely that some people won't like you.
That's part of the definition of remarkable. Nobody gets unanimous praise ever."

From my day-to-day habits to the big picture, it's likely that I've overlooked dozens of other borrowed ideas that have helped me become a better online worker. Ten years from now, if I look back and feel proud of my career accomplishments, I know that I'll have a vast digital village to thank for that.

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La Internet del futuro será móvil y de código abierto

2009-06-15T22:02:00.000-05:00

Junio 15, 2009 - 22:03 h.
Pablo Larguía, de Red Innova: "La Internet del futuro será móvil y de código abierto"
CLARA HERNÁNDEZ.

Red Innova acogerá los días 17 y 18 en Madrid un encuentro de empresas y personalidades relacionadas con las nuevas tecnologías.

Su responsable, Pablo Larguía, nos adelanta algunas de las particularidades del congreso y del mundo online del futuro.

Pablo Larguía, director de la Red Innova.
(Imagen: 20 minutos)

Los próximos 17 y 18 de junio la Red Innova celebrará en Madrid el primer encuentro de innovación, tecnología e Internet para los mercados de habla no inglesa, una iniciativa que, según según su artífice, Pablo Larguía, surgió de la necesidad de que hubiera "un escaparate al mundo de lo que se hace y desarrolla en los mercados de España, Portugal y Latinoamérica".

Larguía nos explica su punto de vista sobre el ciberespacio del futuro y la presencia del español en éste. Sus augurios son buenos.

¿Qué situación ocupa hoy en el ciberespacio el español con respecto al inglés? ¿Sigue necesitándose producir más contenidos en este idioma para acercarse a la cifra de los anglosajones?

El cliente de hoy en día es un cliente muy global y nosotros estamos cada vez más avanzados. Hay modelos en EE UU que ya se están replicando en España y en América Latina con buenos resultados. Además, hay un nivel muy alto de empresas que hablan español en la Red y que hace diez años no existían como Idealista, eDreams, Tuenti ... Hoy estas compañías tienen millones de usuarios.

En los últimos comicios estadounidenses las nuevas tecnologías jugaron un papel importante. ¿Cómo cree que han funcionado en España, en las últimas elecciones para el Parlamento Europeo?

He visto iniciativas interesantes tanto por parte del PSOE, que ha innovado creando videoblogs de Zapatero que permitían que el presidente hablara con su público, como por parte del PP, que hace un mes renovó su página web. Rajoy está muy activo en Facebook. Poco a poco los políticos se están dando cuenta de la importancia que tiene el público de Internet, que al final viene a ser como una Comunidad Autónoma más.

¿Cómo será la Red del futuro? ¿Es el cloud computing, es decir, la tecnología que permite ofrecer todo el software y servicios necesarios de un ordenador a través de Internet, una de sus tendencias?

Sí, avanzamos hacia un modelo de cloud computing, que traerá las ventajas de acceder a programas y sistemas desde cualquier lugar. Pero también avanzamos hacia un modelo de open software (software libre de código abierto) y de movilidad: todo lo que se puede hacer a través de un ordenador se podrá hacer también con un móvil. Por ejemplo, una red de amigos podrá saber dónde se encuentra cada uno de los miembros gracias a un sistema de geolocalización.

¿Y el concepto FON (una iniciativa enfocada a crear una comunidad WiFi global que permita a sus usuarios compartir su conexión a Internet)? ¿Terminará de despegar en España?

Está en el buen camino. En países como Reino Unido funciona muy bien al estar asociado al operador telefónico Nerve. Ocurre lo mismo en Japón o Alemania. En España funcionará cuando se convence a un operador como Telefónica o Jazztel para que participen en el proyecto.

Las redes sociales parecen ser el gran hallazgo web de los últimos años. ¿Seguirán creciendo o han tocado techo?

Irán a más, es como una bola de nieve, seguirán creciendo. El propio cliente pedirá que adopten una serie de nuevas funcionalidades y herramientas que hoy no nos imaginamos.

Dicen que Google quiere ser Microsoft y que Microsoft quiere ser Google. ¿Es la web 3.0 un simple cambio de papeles, o vamos a ver realmente nuevos servicios?

La Web 3.0 va a suponer nuevos servicios. Cada día nos sorprendemos con el lanzamiento de productos y aplicaciones como Google Web o el último iPhone.

El Partido Pirata de Suecia acaba de conseguir representación en el Parlamento Europeo. ¿Qué opina de esto?

Me parece curioso e interesante. Esto demuestra que los jóvenes en Internet son una comunidad autónoma más, la gente se ha alienado detrás de unos valores en la Web. Y tienen voz.

Los responsables de The Pirate Bay, una página de enlaces que llevaban a webs de intercambio de archivos, han sido condenados a un año de prisión. ¿Cree que es justa la sentencia?

Es muy difícil juzgar este tipo de casos. Los responsables de Pirate Bay crearon una plataforma y no está en ellos, sino en los usuarios, el buen o mal uso de esa plataforma. Hay gente que puede subir archivos con copyright, cuyos derechos no les pertenecen.

¿Cómo cree que terminará la pugna entre las sociedades de derechos de autor y los usuarios? ¿Cree que en España se instaurará una ley similar a la francesa, o hay modelos alternativos?

No creo que en España se apruebe una ley como la que se ha aprobado en Francia, que castiga las descargas ilegales con la retirada de la conexión a Internet: es una ley absurda. Además, no se puede controlar a toda la población. Las barreras de control en la Red son bajas, y uno puede fácilmente cambiar de operador a otra red para que no le pillen. El modelo de Apple y las tiendas online que ha habilitado es muy acertado: la gente paga por las canciones, no sé por qué aún no se ha hecho algo similar con las películas.

Si fuera un amigo suyo y le preguntara qué tengo que conocer hoy de Internet para estar al día, ¿qué me diría?

Varias cosas: dentro de Innova hay una competición de starups en la que varias empresas mostrarán los usos más novedosos de las nuevas tecnologías en el mundo de la empresa. En el campo de la música, el modelo de Spotify me parece interesante: permite compartir gustos musicales con otros usuarios y, según éstos, te van recomendando diferentes grupos que se ajustan a tus preferencias.

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COPYRIGHT © 2009 DePapaya.com
Reproduction in whole or in part, without written permission is prohibited.
All rights reserved.

Pequeñas empresas se estan orientando hacia trabajar directamente en la red Internet.

2009-06-03T21:52:00.000-05:00

WEB 2.0

Small Businesses Are Taking Tentative Steps Toward Online Networking

By MICKEY MEECE
Published: June 3, 2009

Angela Jane Evancie for The New York Times
Staff members of Brighter Planet, a start-up with an environmental focus.
From left, Matt Kling, Patti Prairie, Ian Hough and Andy Rossmeissl.

BY choice or necessity, successful small-business owners are earnest networkers, gladly shaking hands, handing out cards and attending local meetings to find and keep customers, solve problems, seek feedback or support and bolster their bottom lines.

Now, the Internet is starting to upend those long-established methods; online networking on Facebook, Twitter, LinkedIn and newer niche sites can be instantaneous and far-reaching.

The sites are efficient and free, which is especially important in an economic downturn, as owners scramble for new customers, said Rob King, vice president for strategic marketing at Sage North America, a unit of Sage P.L.C., a global supplier of business management software and services.

Fast, free and efficient those attributes appealed to Brighter Planet, a socially responsible start-up based in Vermont, which built social networking into its DNA.

"There's almost a grass-roots quality to it," said Patti Prairie, its chief executive. "As a start-up, we can't afford to be buying ads anywhere. We have to use our outreach."

For more than a year, the Brighter Planet team has been blogging, Tweeting, friending on Facebook and initiating viral marketing campaigns intended to help consumers reduce their carbon footprints.

While most small businesses have not yet embraced social networks as Brighter Planet has, their numbers are growing. According to the April index of Discover Small Business Watch, compiled by Discover Financial Services, 38 percent of owners were a member of an online social networking community, up from 22 percent in October 2007.

Charles H. Matthews, president of the International Council for Small Business, said the key was to view the sites as tools, not toys. "It can certainly help enhance the process of identifying customers, especially in niche markets."

For Brighter Planet, the niche is the environment. Before Earth Day, for example, it sponsored Earthtweet, an Earth Day Tweet-a-Thon, which has generated 4,200 conservation Tweets and 2,500 followers.

Soon, BrighterPlanet.com will feature a portable social Web application that will allow visitors to calculate the status of their carbon footprints and share what they are doing on conservation on other social platforms like Facebook.

Friends, family and colleagues can immediately see how saving the environment is important to BrighterPlanet members, Ms. Prairie said. "That's what we find is the beauty of social networking, particularly for environmental-type causes."

A recent study for Sage North America found that 65 percent of small businesses that used social networking sites said that they felt more comfortable doing so this year than they did last year, and 51 percent said that they had acquired and retained customers because of it.

More than 260,000 North American businesses currently use social networking to promote their businesses, Mr. King said.

In April, Sage, which has 2.9 million small and midsize business customers, introduced its own networking site, SageSpark .com. "We know we're not the first to the game," Mr. King said. "Our twist really is the community, tools and services."

Practically Speaking
Mickey Meece writes about strategies to help small-business owners overcome daily challenges.

Mickey Meece's Columns

Other niche sites have sprouted recently, like Shustir.com.

Last week, Shustir.com introduced its virtual marketplace, which was started by two former Lehman Brotherscolleagues, Shu Kim and Khanh Pham. "It matters where you spend," Ms. Kim said, echoing the site's catchphrase. The goal, they said, is to keep Main Street U.S.A. alive.

"We want you to spend with small businesses," Ms. Pham said. "By doing so, 80 percent of the money goes directly back to the community."

The site is arranged so owners can create virtual storefronts with photos, video, blogs and store information, and communicate with customers.

"Shustir gives consumers a one-stop destination," Ms. Kim said, where they can buy from trusted businesses, post about their favorite shops and make recommendations.

Businesses can exchange advice, ideas and information, and network on a site that provides them search optimization.

In its second phase, Shustir will add Facebook and Twitter badges so owners can use other social media to build business. There will also be a shared community calendar. "The call to localism is existing across the country," Ms. Pham said, "because small business is suffering."

PartnerUp has been around longer. It is a social networking site that helps entrepreneurs and small-businesses owners find partners or co-founders, network, ask for and offer up advice, find resources and create or join groups based on their interests. It was founded in 2005 and acquired by the Deluxe Corporation in 2008.

PartnerUp has more than 100,000 active members, and more than 300,000 unique business owners and entrepreneurs come to the site every month, according to Steve Nielsen, its president.

"We're at an inflection point now," Mr. Nielsen said, "where social media sites that are specific to a purpose for a market are going mainstream, and they're not just for early adopters any more."

In late 2007, David Reinke joined PartnerUp for a specific purpose. He had quit corporate America to start a fashion rating Web site, StyleHop.com, but needed a partner well versed in technology. He posted a profile on PartnerUp, and a job description for a chief technology officer and said, "Let's see what happens."

About a month later, Froilan Mendoza, who had 12 years experience building technology start-ups, contacted him and after a series of discussions, Mr. Mendoza quit his job to become chief technology officer of StyleHop.com.

Turning to PartnerUp, Mr. Reinke said, was consistent with how he uses online sites. "I was looking for something specific. I go to the source where the experts are," Mr. Reinke said. PartnerUp also allowed for a quiet search and limited exposure, he added, so thousands of people would not know about his start-up.

To be sure, the majority of smaller concerns have not caught the online wave. In its monthly index, Discover noted that 62 percent of businesses still do not have Web sites.

What's more, when asked which networking opportunities they used most, 46 percent of small-business owners identified traditional methods like conferences, trade shows, local in-person groups or chambers of commerce. Of the remaining respondents, 16 percent cited "other" networking opportunities, 8 percent cited online sites, 7 percent said e-mail messages and 22 percent said they were not sure.

Mr. King of Sage North America estimates that small businesses have a 12-month window to figure out online social networking. "I hate to say it, but if they don't, they'll get left in the dust," he said. "It's here to stay."

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Google reinventa el correo e con Google Wave.

2009-06-01T00:23:00.000-05:00

May 28,2009

Google Reinvents Email, Docs with 'Google Wave'.
by Mark Hachman

Google Wave Video.

Click here or over image to see the Video on You Tube.

SAN FRANCISCO -- What would e-mail look like if it were invented today, rather than several years ago? Meet Google Wave, a preview application shown off Thursday at the Google I/O conference.

The Google Wave site is now up and running, although access to the application will be restricted. Google Wave was developed by the Google Maps team, led by Lars Rasmussen and his brother Jens.

"One of the best times of my life was in 2005, just after the launch of Google Maps, when developers started doing crazy things with the APIs," Rasmussen said, adding that he hopes developers will do the same with Wave.

What is Google Wave? Think of an open-source version of Gmail constructed via instant messaging. To start a wave, two users start what is essentially an instant-message session, which can be archived as a conversation. Other users can then be invited to join each wave or conversation, and there's even a "playback" feature to track the process of the conversation. Google also said it intends Wave to be a platform as well as a protocol, with the appropriate tools and extensions for each.

In fact, it might not even be accurate to call it a reinvention of e-mail. Google executives tied the instant-message/e-mail model to real-time document collaboration, even search, and extended it to the Web and to blogs.

Not surprisingly, images can be attached easily. What's fascinating, however, is that those images or embedable objects can also be Wave gadgets: for example, in a demo, a Google Map of Bora Bora was dropped into a wave. However, Rasmussen was able to manipluate the map in real time from his own screen, and the changes showed up dynamically on the screen of Stephanie Hannon, the project manager.

Real-time updates seem to be a critical element of Wave. Not only can conversations be updated in real time, but users who allow others access to their wave can allow those users the ability to update thier waves in real time.

Rasmussen displayed the design document overseeing Wave, which featured not only collaborative editing but also embedded conversations within Wave, an interesting tweak to the collaborative toos already inside Microsoft Office and other suites.

Want to publish a wave to a blog? No problem. A tool called "Bloggy" allows you to publish the entire wave, which can itself be updated like a normal wave.

Rasmussen and Hannon also said that the Google Wave model will be extended to Android for mobile updates. Integration with Firefox was also demonstrated as well.

Google will provide APIs so that developers can integrate their own code in to Google Wave. One of the ones demonstrated was with Twitter.

Tools called "Searchy" and "Linky" also will allow embedded links and real-time search. Google has come up with extensions called robots, which are embedded tools. The search is real-time, too: in one demo, Hannon searched for "wave". Rasmussen, on his screen, saved his wave as "wav," then again as "wave". When he added the final "e", the document showed up in Hannon's search. Saving it again as "wav" instantly removed it from the list of search results. The team even added a real-time spell-checker.

Waves can be made private. Although Google monitors the ongoing waves so that it can add links and other real-time capabilities, making a wave private blocks Google from viewing it at all, Hannon said.

In an amazing closing demonstration, adding a robot called Rosie allowed real-time translation, character by character. That closing demonstration earned Rasmussen and Hannon a standing ovation from the assembled developers.

No word yet on when Google Wave will be launched, but all I/O attendees will be given accounts for a more in-depth preview, most likely on Friday.

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Nuevo producto "open source" de Google. Google Wave.

2009-05-31T23:47:00.000-05:00

28 de Mayo del 2009
Google Wave, todo lo que tienes que saber.
Por: Freddie

Hoy en el Google I/O fue presentado Google Wave.

Definirlo es complicado, pero de entrada hace obsoleto Gmail, Basecamp, Facebook, Office, Messenger, Flickr y los Wikis. Una "wave" es mitad conversación, mitad documento. Un email que se convierte en wiki, que se convierte en centro de conversación, que se convierte en un trabajo final, que hasta puede convertirse en un blogpost.

Lo que vimos es un preview para desarrolladores, pero de entrada podemos decir, sin dudas, que las tecnologías detrás de Google Wave cambiarán la web en el próximo año, de la misma manera que Gmail creó la Web 2.0.

Todo está basado en el navegador, HTML 5

Google está empujando MUY fuerte a HTML 5. Primero con la versión de Gmail para iPhone, luego con todas las novedades de Android y ahora con Google Wave.

Sin embargo, no son idiotas y saben que si quieren éxito, han de poder implementar esto en todos los navegadores. Por lo que desde ahora, todo navegador con el plugin Google Gears instalado obtendrá mágicamente las habilidades de HTML 5. Bases de datos offline, Canvas de dibujo vectorial (nada de SVG o SWF), videos nativos, etc.

Pero no se contentaron con HTML 5. Crearon una nueva tecnología para navegadores...

Drag and drop en el navegador

Imagina arrastrar una carpeta llena de fotos desde tu escritorio encima del navegador y subir automáticamente a Facebook o a Flickr todas esas fotos, son más clicks ni procesos que el arrastras y soltar. Eso es posible ya mismo en Google Wave. Es una de las capacidades que Gears incluirá para los navegadores, pero Google ya envió la proposición a W3C para ser incluido en el draft definitivo de HTML 5. Y ya vendrá implementado en las próximas versiones de Webkit, Google Chrome y Firefox.

Chat, edición y colaboración en tiempo real

Un nuevo protocolo de comunicación instantánea, aparentemente más veloz que lo que hemos visto en sistemas de mensajería como messenger o Google Talk, llamado Wave Protocol, está detrás de varias innovaciones de Google Wave.

Imagina ir respondiendo un mensaje en Messenger y ver letra por letra lo que escribe la otra persona. Luego extiendelo a la edición de un documento. Donde cuatro personas pueden estar trabajando sobre el mismo documento, al mismo tiempo, en tiempo real. O quizás retocando una fotografía y dando comentarios punto por punto en cada zona modificada.

Y todo centrado en un "wave", la visión de Google del futuro del email.

Publicación a blogs y otras plataformas de contenido

¿Cuantas veces una serie de emails se convierten en un post de blog? ¿Cuantas veces la cadena de correos que escribiste con el jefe se vuelven un comunicado de prensa o una carta para clientes? Google Wave toma todo este contenido, lo centraliza en un "wave" y tras terminar su edición (con colaboración en tiempo real), es posible publicarlo a un .doc, convertirlo a PDF, enviarlo por correo tradicional, ponerlo en blogger o en una multitud de plataformas, como quieras. Incluso exportarlo a HTML o a texto plano.

Además, el API de Google Wave permitirá que esta plataforma se conecte, virtualmente, a lo que te imagines.

Google Wave puede ser integrado en cualquier sitio web

Tomando una nota de Friendfeed, la capa de comentarios en tiempo real puede ser instalada en CUALQUIER sitio web, embebible. De modo que puedes poner comentarios realtime y colaboración en tu blog, foro o donde sea. Esta cosa tiene que cambiar la forma que usaremos internet y la centralización de las conversaciones.

Es posible hacer enlaces profundos entre emails y contenido o WaveLinks

¿Has imaginado poder hacer un link profundo a un email que enviaste antes para que todos los que lo leen tengan la referencia? Hasta ahora la unica forma era copypaste, pero Google Wave permite esto tan nativa e intuitivamente que es inevitable no hacerlo.

Un nuevo corrector ortográfico basado en la inteligencia artificial de Google Translator

Hace un año, Google analizó cientos de miles de libros escritos en varios idiomas, traducidos profesionalmente por humanos. Creo una serie de algoritmos que analizaran las conversaciones en esos libros y, usando este mapa de conocimiento, traducir cualquier tipo de conversación basada en el contexto.

Pues ahora los cabrones han tomado esta tecnología y han creado un corrector ortográfico que es capaz de analizar y entender el contexto de la conversación y corregir a un nivel que, honestamente, jamás se ha visto. Errores ortográficos, gramaticales o incluso de contexto.

Google Wave tiene gadgets colaborativos

Con el API abierto de Google Wave es posible crear aplicaciones para Wave. Las aplicaciones son básicamente widgets incrustables dentro de los "waves". Pero sumándole la colaboración realtime y el historial de modificaciones, se crean interesantes posibilidades.

Imagina incrustar un juego de ajedrez. Dos personas juegan, pero para Google, cada movimiento del juego es una edición a un documento. De modo que si quieres dar un replay a una jugada, vas a una linea de tiempo colaborativa, mueves para adelante y atrás y ves estos cambios volviendo a ocurrir.

Los gadgets están hechos en Javascript y HTML 5.

Mapas colaborativos y "grabables"

Toma lo que dije de los gadgets y aplicalo a un mapa. Puedes grabar con instrucciones detalladas y comentarios una ruta en un mapa de Google Maps, enviar el "wave" a tu madre y decirle cómo llegar a tu nuevo apartamento, paso a paso.

Encuestas, formularios y minería de datos a través de waves

Es posible enviar formularios en waves y permitirle a Google Wave recibir, indexar y analizar la información que los destinatarios del wave llenen. De modo que puedes enviar una encuesta de calidad a todos tus empleados y ver en tiempo real las respuestas de ellos, quien ha respondiendo, quien no.

Sumale Google Charts y puedes tener gráficos analiticos de los resultados recibidos. Por supuesto, en tiempo real.

Google Wave Server, Google Wave instalable en tu servidor

Google Wave Server es Open Source. Puedes descargarlo e instalarlo en el servidor de la oficina, reemplazar el correo con waves y tener todo en tu empresa. Puedes personalizarlo con los colores y logos de tu empresa, crear una intranet... lo que sea. Es open source. Sólo necesitas un server Linux (o quizás windows, si está hecho en Java).

Fuck... instalable en tu propio servidor, open source...

Traducción real-time de lo que escribes

¿Recuerdan el corrector ortográfico con inteligencia artificial. Ahora, si hablas ahora mismo con un japones al otro lado del mundo, puedes hablarle en español y decirle a Google Wave que traduzca en tiempo real la conversación a japones para él. Él, por supuesto, puede hacer lo mismo.

Va de nuevo: Conversación entre dos idiomas diferentes con traducción en tiempo real. Si esto funciona a un 80% de calidad y llega al mainstream, cambiará el comercio y la conectividad del mundo a un nivel doloroso.

¿Cuando está disponible esto?

Hay invitaciones para la beta privada de Google Wave. Por lo que hemos escuchado en la rueda de prensa, aun es un trabajo en proceso y faltan muchas cosas, cómo ¿Cómo se borra un wave? ¿Quien es el dueño de un wave? Pero a medida que estas cosas terminen, seguro empezará a estar disponible para el público pronto.

Sospecho que en un año tendremos versión definitiva instalable en nuestros servers para todos.

Video

Ver el video (en inglés) de la presentación de Google Wave en You Tube, haciendo click aquí o sobre la imágen.

Abrir artículo en el blog Criatalab.

Tendencias de uso de aplicaciones VoIP en móviles3G.

2009-05-24T13:59:00.000-05:00

Released: March 17, 2009.
Mobile app´s user trends.
Zogby Research

Worldwide, consumers still perceive wide gap between their computers and mobile devices; want greater control over mobile experience

Zogby survey of U.S., Japan, Spain and U.K. mobile users shows most do not currently download applications to mobile devices; Skype calls for greater collaboration between carriers, software providers and device makers to assist consumers in embracing next generation of mobile experience

The beginning.

LUXEMBOURG, March 17, 2009 -

Skype published data today from a recent Zogby survey showing that most mobile users still perceive a gap between the purpose and controllability of their computers versus their mobile devices. This gap correlates with the finding that the vast majority of mobile users do not yet download applications to their mobile devices.

However, the same people expressed a strong desire to be able to choose mobile applications for themselves, and not have their carriers decide what applications they can use. The results also indicated that people will pay more for a device that will allow them to control the applications.

The study surveyed approximately 3,000 mobile users in four markets -- the U.S., U.K., Japan and Spain - between December 2008 and February 2009. Highlights of the findings include:

62% do not yet view their mobile device as an extension of their computer.
Only 23% feel that they have more or the same level of control over their mobile device as they have over their computer.
70% have never downloaded an application to their mobile device.
67% want to be able to choose their mobile applications for themselves, rather than have their carriers choose for them.

Regional Breakout: Spain Leads the Way

When the results are broken out by market, regional differences emerge. In Japan, the U.S. and the U.K., respondents felt the least control over their mobile devices versus personal computers (67 percent, 78 percent, 65 percent, respectively), which correlates to few users downloading applications to their mobile devices (22% in Japan, 26% in the U.S., and 28% in the U.K.)

The results from Spain, however, paint a different picture, one that hints at what happens when mobile consumers are given more control. In that market, more than half of the respondents felt there was no difference or they had more control over their mobile devices (53%) as they have over their computers (46%). Nearly half (47%) view their mobile devices as extensions of their computers. Given these attitudes, it is perhaps not coincidental that nearly half of Spanish mobile users (48%) have downloaded applications to their devices, a much larger percentage than the other markets surveyed. And, a much larger percentage of Spain's mobile users - 50% - are willing to pay more for a mobile device that allows them to control their applications.

The Age Gap: Younger People Less Likely to View Mobile Devices as Merely Phones

The survey results also indicate that younger adults have a different view of what a mobile device is than their older counterparts. When asked if they view their mobile device as a phone to make calls on, a computer to access the Internet and download applications, or both, younger respondents were less likely to consider their mobile device to be just a phone. For example, in Japan, respondents under 30 were more likely to view mobile devices as a computer, or both (50%) than view them as merely phones (47%), while only 1 in 4 respondents in that market between the ages of 50 and 64 shared a similar view.

"These results show that work could be done to continue to blur the line between the computer and the mobile device, and that advances in new Internet-based services and mobile devices will help drive innovation. Overall, people want the ability to have control over which applications they download and this is consistent with trends in other industries," said Chad Bohnert, VP Marketing and E-Commerce at Zogby International.

"This is a clear call to action for all of us in the communications industry - carriers, device manufacturers, and software companies like Skype - to work together to deliver what the mobile consumer, especially the next generation of device and data plan buyers, obviously want and expect," said Scott Durchslag, Chief Operating Officer of Skype. "Together, we can bring a rich PC-like communications experience to mobile devices - one that combines voice, video, presence, instant messaging, and file sharing. In doing so, consumers win, and so does the industry as it fuels growth in data minutes and revenues."

To answer mobile consumer demand, Skype is focused on delivering more choice, value, and functionality to the billions of mobile devices in the market today. In recent months, Skype now offers mobile applications for a wide range of operating systems, including Android, Windows Mobile, and Java-enabled phones, and is now available on more than 100 devices from LG, Motorola, Nokia, Samsung, and Sony Ericsson. In addition, the 3Skypephone, available from Hutchison Whampoa's wireless subsidiary 3, has been used to make more than 300 million Skype-to-Skype calls.

About Skype

Founded in 2003, Skype is revolutionizing the way people communicate around the world. Skype has more than 405 million registered users globally who use Skype software to communicate for free through voice and video calls as well as instant messages. Skype generates revenue through its premium offerings, such as calls made to and from landlines and mobiles, voicemail, call forwarding, and SMS. Skype is used in almost every country on Earth, and people have made more than 100 billion minutes worth of free Skype-to-Skype calls. Conversations over Skype can take place on computers, mobile devices and Skype CertifiedTM hardware. Skype certifies and sells hundreds of hardware products from more than 50 partners, and works with hundreds of third-party developers who have created plug-ins to extend Skype's functionality.

Skype is an eBay company (NASDAQ: EBAY). Learn more and download Skype at www.skype.com.

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Enchufes/Computadoras a $99 dólares.

2009-05-21T10:55:00.000-05:00

BITS BLOG.

Plugging In $40 Computers
By Saul Hansell.
May 21, 2009, 7:45 am

What would you do with a $40 Linux computer the size of a three-prong plug adapter?

Marvell Technology Group is counting on an army of computer engineers and hackers to answer that question.

It has created a "plug computer." It's a tiny plastic box that you plug into an electric outlet. There's no display. But there is an Ethernet jack to connect to a home network and a USB socket for attaching a hard drive, camera or other device. Inside is a 1.2 gigahertz Marvell chip, called an application processor, running a version of the Linux operating system.

All this can be yours for $99 today and probably for under $40 in two years.

Sheeva Plug.

"There's not much in there," said Sehat Sutardja, Marvell's chief executive and co-founder, just a few chips and the sort of power supply used to charge a cellphone battery. Because this computer uses chips designed for cellphones, it uses far less power than chips designed for regular computers.

In its 13 years of existence, Marvell Technology Group has become a major player in semiconductors, with annual sales of more than $2 billion a year. It makes more than half of the microprocessors that control hard disk drives and is also a supplier of chips that go into cellphones.

Mr. Sutardja envisions an explosion of innovation about to hit home users because of the combination of open-source software and very powerful chips that are becoming available at very low costs.

The first plausible use for the plub computer is to attach one of these gizmos to a USB hard drive. Voila, you've got a network server. CloudEngines, a startup, has in fact built a $99 plug computer called Pogoplug, that will let you share the files on your hard drive, not only in your home but also anywhere on the Internet.

"This creates a smart data center for the home," Mr. Sutardja said.

Another application might be to connect a security camera to the Internet, adding enough intelligence to help analyze images to distinguish between a stray dog and a cat burglar.

Sheeva Architecture.

Scientific American asked some "alpha geeks" at the Massachusetts Institute of Technology's Computer Science and Artificial Intelligence Laboratory what they might do with a plug computer. One researcher imagined a system to automatically turn on and off appliances as people moved around the house. Another described a "life filter" that might weed out boring e-mails before sending them on to his computer.

Ultimately, these computers may well be used in more mainstream devices, especially for home entertainment.

"We wanted to seed the thinking of people in the market place with what you can do with our processors," Mr. Sutardja said. "Eventually you won't see the plug. We want this device to be in your TV, your stereo system, your DVD player."

The Marvell chips are based on designs by ARM Holdings, which have emerged as the leading rival to Intel's x86 chip architecture. ARM dominates the cellphone market because of its chips' low power usage. ARM licenses its designs to Marvell and many other chipmakers. A year ago, Warren East, the chief executive of ARM, predicted what would happen when the price of ARM's processors fell from the $10 range to 50 cents. At that level, every light switch may well be an Internet connected computer, he said.

The plug computer idea is clearly a step in that direction. And it is part of an even broader array of chips designed initially for phones that will add features to many other devices.

Mr. Sutardja talked about the sort of digital photo frame you can now buy for about $50. Add $2 in chips, and it can display high definition movies, he said. Another $2 adds a camera. And less than a dollar adds several microphones.

"You now have the sort of video conferencing that corporations buy for much more money," he said.

Not surprisingly, in Mr. Sutardja's view, it is the sort of brain that Marvell makes that will be in the center of all this.

"The uses of an application processor are endless," he said. "It is up to smart people to imagine what it can do."

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Exito con Innovación

2009-05-06T21:39:00.000-05:00

Abril, 2009.
Made in Ecuador
Por Elisa Sicouret

Dos ecuatorianos desarrollaron uno de los software gratuitos más descargados del mundo y crearon su exitosa empresa, Palo Santo Solutions.

Édgar y José Luis Landívar

A lo mejor los creyeron locos cuando, en 1998, los hermanos Édgar y José Luis Landívar (34 y 32 años respectivamente) decidieron abandonar sus trabajos nada menos que en el gigante tecnológico Hewlett Packard para regresar a su natal Ecuador. Diez años más tarde, ellos han demostrado que despedirse de Silicon Valley para volver a casa no fue tan descabellado.

Expertos en Ingeniería Eléctrica y Computación, estos guayaquileños se fueron a estudiar y a probar suerte en los Estados Unidos a inicios de los '90. HP contrató a Édgar como consultor y le ofreció un puesto fijo a José Luis, que se graduó en el MIT de Boston. Como si hubiesen tenido una bola de cristal, ellos previeron que el boom de las punto.com no se sostendría por mucho tiempo y fue así que en sus escasos ratos libres empezaron a planificar lo que un año más tarde se haría realidad: su propia compañía, Palo Santo Solutions, con sede en Guayaquil.

Palo Santo ofrece soluciones tecnológicas para pequeñas y grandes empresas. Al inicio vendían paquetes de Linux, Unix y Asterisk, una aplicación de software libre para centrales telefónicas a través de internet (tecnología conocida como Voz sobre IP o VoIP).

Estos programas eran absolutas novedades en el incipiente mercado informático de Ecuador y es por eso que "al principio nadie entendía bien lo que vendíamos", cuenta José Luis. "Fue difícil sembrar la idea. Presentamos los productos en algunas ferias tecnológicas y las personas nos preguntaban: 'Bueno, ¿cuánto cuesta el computador?' o '¿Viene con impresora?'. Fue un poco frustrante al principio".

El primer año facturaron menos de 50 mil dólares, pero para el 2008 sus ventas alcanzaron el millón de dólares. ¿El secreto detrás del acelerado crecimiento? Los Landívar notaron que Asterisk y otros productos de su clase no tenían un formato amigable y tampoco se amoldaban a las distintas necesidades de las empresas. Así que, junto a su equipo técnico compuesto netamente por expertos ecuatorianos, adaptaron el software de Asterisk para que fuera capaz de satisfacer las necesidades específicas de cada cliente. El resultado fue Elastix, uno de los software gratuitos de voz sobre IP de mayor crecimiento en el mundo, que ha sido traducido ya a 19 idiomas y cuenta con más de mil 500 descargas diarias. En varias ocasiones ha superado incluso en downloads a su principal competidor, TrixBox.

"Actualmente nos visitan usuarios de 197 países y tenemos presencia de distribuidores en lugares como Estados Unidos, Canadá, Polonia, España, entre otros", dice José Luis. La ventaja de este producto frente a las centrales tradicionales, PBX, es que, a través del computador, conecta las líneas telefónicas que se deseen, sin que haya que pagar licencias por cada extensión adicional. Tampoco requiere de tarjetas especializadas para las centrales. Entre sus clientes más importantes están la Presidencia de la República del Ecuador, el Ministerio de Transporte de Bolivia, Usinas y Transmisiones Eléctricas de Uruguay y Rhino Technologies de Estados Unidos.

Palo Santo brinda consultorías para el uso de Elastix a un valor de 65 dólares la hora y tienen clientes en lugares remotos como Pakistán o Rusia, a quienes asisten vía chat. Han complementado el software con una consola especial para Elastix y los paquetes de las centrales fluctúan entre mil 500 y 100 mil dólares. "Ahora ofrecemos cursos oficiales de capacitación y certificación Elastix en Madrid, Ciudad de México, Bogotá, Lima, Quito y Miami", cuenta Édgar.

Aunque la crisis financiera mundial continuará azotando duramente en el 2009, los hermanos Landívar creen que para Palo Santo será un buen año. "Al ser soluciones telefónicas que no necesitan licencias de ningún tipo, creemos que nuestro producto tendrá un repunte importante", afirma José Luis. De hecho, tienen previsto facturar alrededor de un millón 800 mil dólares, un 80 por ciento más que el año anterior.

Pero las cifras no son lo que más motiva a estos expertos. Para ellos, ser reconocidos a nivel mundial como un negocio 100 por ciento ecuatoriano es una meta por lograr. "Yo creo que todavía no se identifica a Elastix como una solución ecuatoriana, aunque de vez en cuando algunos sí se sorprenden de que sea un producto de Ecuador. Hay que trabajar en eso", dice Édgar.

Más información

www.elastix.org
www.palosanto.com

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Análisis finaciero de Verizon indica que no necesitan el iphone en sus planes.

2009-05-02T11:18:00.000-05:00

BITS BLOG.

Verizon's Results Show It Doesn't Need the iPhone.
By Saul Hansell
April 27, 2009, 4:20 pm

Verizon's financial results, released Monday, underscore a point I made last week: AT&T needs the iPhone more than Verizon does, so it has more incentive to outbid its rival to keep the exclusive deal.

Verizon is certainly playing it cool. In a conference call with analysts on Monday, Dennis Strigl, Verizon's chief operating officer, responded noncommittally to a USA Today report about talks with Apple. "We're always open to discussions with any supplier," he said, according to ZDNet. "We have no announcements to make relative to Apple today. Historically we haven't been dependent on any one device."

And indeed, the company's wireless division is doing just fine. It added a net 1.3 million customers in the first quarter. It added 1.0 million customers, when you deduct business lines and prepaid accounts.

By contrast, AT&T added a net 1.2 million wireless accounts in the quarter, of which 875,000 were consumer postpaid. Of those, 640,000 were iPhone users who didn't already have AT&T accounts.

iphone.

In other words, Verizon is growing faster without the iPhone than AT&T is growing with it. And new iPhone users represent three-quarters of AT&T's net new accounts.

Verizon probably does have a significant interest in dragging on negotiations as long as possible.

Not only does that have the potential to frustrate AT&T, but it also gives Verizon the most opportunity to assess the appeal in the market of the Palm Pre and the next crop of phones using Google's Android and Microsoft's Windows Mobile operating system.

If the market for smartphones continues to be wide open, with innovation coming from a lot of corners, Verizon doesn't need to bid up to win the iPhone. Indeed, the better other smartphones are, the lower the iPhone's value will be to AT&T as well.

On the other hand, if consumers start to form a distinct preference for Apple's vision of handheld computing and communication, as they did for its iPod media player, the value of the iPhone soars.

Another unanswerable question is the regulatory environment once the cellphone companies switch over to their new fourth-generation networks. Then it will be technically possible for a single phone to switch from AT&T to Verizon or vice versa. Whether the government will allow companies to cut exclusive deals then is not clear.

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Twitter y Yammer aumentan la productividad de las empresas ?

2009-05-02T10:35:00.001-05:00

BITS BLOG.

Will Microblogging at Work Make You More Productive?
By Claire Cain Miller
October 21, 2008, 11:11 am

On Tuesday, The Times published an article I wrote about Twitter and Yammer,two microblogging services that let users blast short messages to a group of virtual followers.

Twitter has gotten a lot of buzz since it was created in 2006. Yammer is new on the scene, just six weeks old, with a different goal: to be Twitter for businesses.

Yammer was created for employees of Geni, a family tree Web site. When they discovered how useful it was for them, David Sacks, the founder of Geni, decided to spin Yammer off into its own company with $1 million of Geni's venture funding. Mr. Sacks, a PayPal co-founder, now runs both start-ups and is raising a new round of funding for Yammer.

On Twitter, people write about the important and the mundane, like, "At school and debating whether I should have more coffee." With a workplace focus, Yammer will not deal in such trivialities, Mr. Sacks said. "People don't want to hear from their friends five times a day about what they're doing. But they do want to hear from their co-workers five times a day about what they're working on," he said.

The central question on Twitter, "What are you doing?" is transformed on Yammer to, "What are you working on?" There are other features specific to the office. Unlike Twitter, which limits users to 140 characters, Yammer's users can type as much as they want and reply to specific messages. They can attach photos, documents or videos. Yammer also has user profiles and will soon add groups, so people can have conversations that other employees cannot see. It has plans to include vendors or consultants outside the company network. Users can check Yammer and post updates from the Web, instant message services or phones.

And just why do we need this when e-mail and instant messaging do similar things?

E-mail no longer serves its proper purpose, which is to request an active response, Mr. Sacks said.

http://www.yammer.com

All the rest of the stuff that clogs in-boxes mass e-mails sharing a link to an article, for example, or notifications of company events makes e-mail less efficient. He wants to move all that to Yammer.

Mr. Sacks believes that Yammer can rise above all that. "If we're successful, ultimately people will see e-mail and I.M. as simply delivery channels for Yammer content," he said.

On a recent day at Yammer, for example, one employee sent around a link to an article about a new social networking experiment at Yahoo. The company's lawyer wrote that he was working on employee stock option agreements and several employees responded with questions about the options package. Someone announced that the catered lunch menu included California rolls and chicken kebabs.

Yammer is free for anyone with a company e-mail address. Mr. Sacks hopes that it spreads within companies and catches the eye of the higher-ups. At that point, a worried I.T. employee or executive usually calls Yammer and asks about the security features. Those include limiting the I.P. addresses that can read a company account, requiring passwords, cutting off ex-employees and removing certain messages. Once a company administrator takes over, Yammer charges $1 per user per month.

Mr. Sacks hopes to skirt the I.T. department and empower employees. "Instead of the most jaded person about new technology in the company making the decision, the most forward-thinking person in the company can do it," he said. People are itching to use the Web tools they use at home in the office, he said, and this is a way to speed the process. It also saves Yammer money on an expensive enterprise salesforce.

Some people have complained that this strategy is tantamount to blackmail, Mr. Sacks said, because it forces companies to sign up to control it since their employees are already using it. He disagrees an I.T. department can always block Yammer's Web site, he pointed out.

In the first six weeks, 60,000 users have signed on, and 4,000 of them have convinced their companies to pay. People at Cisco Systems, Xerox and Hewlett-Packard use it. Mr. Sacks has received calls from a farm equipment supplier with thousands of remote sales reps, a motion picture company that already has 400 employees using Yammer and a casino company that has 25,000 employees in other countries.

Yammer is a new way to do a lot of stuff we already do at work. Social enterprise software like Clearspace from Jive Software and SharePoint from Microsoft offer some of these features. Companies already use Twitter and Facebook to communicate with co-workers. For many years, instant messaging has been solving a lot of the problems that Mr. Sacks has with e-mail.

What do you think? Do workers need a new way to communicate? Or will Yammer be yet another inbox to keep up with in an already cluttered digital world?

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